Sunday, 13th October 2024, Karachi: The Pride of Pakistan and globally celebrated fashion designer Deepak Perwani opened the doors to his all-new atelier in DHA, Karachi on the evening of 13th October 2024 in a glitzy affair celebrating his 30 Years of Style.

The luxurious new Deepak Perwani atelier welcomes Karachi this weekend just in time for this festive season, showcasing the iconic designer’s most sought after collections, along with an extensive range of his luxury menswear, signature heirloom bridals, formals, semi-formals and prêt-à-porter collections all under one roof. With this, the brand new Deepak Perwani atelier is sure to be the perfect one-stop shop for all your fashion needs, where each piece is a labor of love.

The event celebrated the stylistic journey: 30 Years of Style by the globally recognized designer Deeepak Perwani for his fashion that is deeply steeped in craft to make a lasting impression of excellence in couture along with the new and exciting chapter with the opening of his new atelier in Karachi, situated at: Plot no. 32-C, Lane 4, Shahbaz Commercial Area, Phase 6, DHA.

Speaking on the occasion of the grand launch of his new atelier in Karachi, which coincides with the mark of 30 Years of Style Celebration by the master-couturier, Deepak Perwani commented, “When you love what you do… and I think I'm blessed to have done what I wanted to do with my life, which is fashion designing; then you wouldn't change that for anything. It's been a fantastic roller coaster ride for 30 years now and there’s another 30 years to come... I mean, what’s better than making fabulous creations that inspire the world! And that is what you will see in our new atelier in Karachi too”.

The star-studded launch honouring the 30 years legacy of Deepak Perwani was an exciting affair for fashionists and glitterati from all across with an exclusive preview of the highly sought after fashion designer Deepak Perwani’s signature new drops. The launch was attened by powerhouse celebrities Adnan Siddiqui, Amar Khan, Sarwat Gilani, Sanam Saeed, Mohib Mirza, Junaid Khan, Eshal Fayyaz, Adeel Hussain, Naeema Butt, Tazeen Hussain, Tuba Anwar, Momina Iqbal, and Tara Mahmood fellow designers like Maheen Khan, Umar Sayeed, Warrdha Saleem, Sadaf Malaterre, Aamna Aqeel, Rashmi Kumari, Nazia Ejaz, Tasneem Sadaf, Cheena Chhapra, and luminaries including Amin Gulgee, Ronak Lakhani, Atiya Khan, Nadia Hussain, Aamna Haider Isani, Asim Raza, Saqib Malik, Asad ul Haq and Farah ul Haq, Nighat Misbah, Nadir Toosy, Ayaz Anis, Arsalan Bilgrami, Javeriya Hanif, Fouzia Aman, Anisa Farooqui, Salma Zafar, Fifi Haroon, Madiha Iftikhar, Tabesh Khoja, and Zia Ispahani. An assemblage of notables from the fashion, entertainment, and media industry were also in attendance.

The renowned designer, Mr. Perwani who is an avid actor as well, is also currently on the board of senate of the Pakistan Institute of Fashion Design (PIFD), as well a board member of the Karachi Arts Council, and the Pakistan National Council of the Arts (PNCA), Islamabad. As a globally acclaimed figure in fashion, he’s mentioned as the only Pakistani designer along with a feature of his dress in ‘Frida Kahlo: Fashion As The Art Of Being’ by Susanna Martinez Vidal, and in the ‘Atlas of International Fashion Designers’, along with being featured in the ‘Karachiwala: A Subcontinent Within a City’ by Rumana Husain.

The highly sought after designer, Deepak Perwani holds several fashion awards and accolades abroad and locally, including 7 Lux Style Awards, 2 MTv Guru Awards, a stellar standing ovation at the Milan Fashion Week, being quoted as the Pride of Pakistan by The Times of India, and also has been the chairman of Fashion Pakistan Council. Deepak Perwani has served as the Pakistan's cultural ambassador to China and Malaysia, his work ranges from fashion design to costume designing for movies like: Baji, Punjab Nahi Jaungi, Raat Chali Hai Jhoom Ke, Khulay Aasman Ke Neechay, and Jawani Phir Nahi Ani 1. He has designed costumes for over 200 videos in his career, including some for the iconic music videos: Khamaj by Fuzon, Na Re Na by Ali Azmat, Channo and Rangeen by Ali Zafar, and Mr. Fraudiye by Haroon and Fakhir from Awaz, to name a few.

The internationally recognized designer Mr. Perwani has been awarded the 6th Most Innovative Design House in the world at the Camera Moda Council Award in the National History Museum of Bulgaria. Furthermore, Deepak Perwani has also received the Best International Designer awards at the Miami Fashion Week, the Malaysian Fashion Week, and the Colombo Fashion Week. The legendary designer Deepak Perwani has also designed uniforms for the Beaconhouse School System, the Ambiance Hotel & Resorts, the Marriott Karachi, and for the Carlton Hotel.

Deepak Perwani Est. 1994 is a Karachi based design studio, headed and curated by the maestro Deepak Perwani himself, whose designs are rooted in the cultural heritage and traditional artistry of Pakistan, and speak of his sartorial prowess while serving as cherished legacies. At the heart of “Deepak Perwani” brand lies a journey of redefining fashion in Pakistan through couture with art, inspiration, and a whole lot of creativity to come up with contemporary classics that stay with you for generations to come and deepen your involvement with luxury.

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